About Farmers PickUpdated 6 months ago
Farmers Pick was founded in 2020 by Josh Ball and Josh Brooks-Duncan, driven by a powerful vision: to connect consumers with the freshest, high-quality produce while reducing food waste and supporting local farmers. Inspired by the staggering amount of perfectly edible fruits and vegetables rejected by supermarkets due to unrealistic beauty standards, we recognised an opportunity to make a meaningful impact on both the food system and the environment.
Our journey began by collaborating with local farmers and growers to source ‘perfectly imperfect’ produce that would otherwise go to waste. By establishing these direct relationships, we ensure that every box we deliver is filled with nutritious, seasonal items that celebrate nature's diversity. Today, Farmers Pick works directly with over 50 producers and has built a vibrant community of 20,000 active subscribers, all supported by a passionate team of over 40 staff members.
Together, we have rescued over 3 million kilos of produce from being discarded!
At Farmers Pick, we believe fresh, high-quality produce should be accessible to everyone—whether you live in a remote country town or a bustling city apartment, and regardless of whether you’re single or part of a large family. Our service is designed to be the foundation of any household’s weekly shop, offering produce boxes at up to 30% less than big supermarkets. We’re transforming the grocery experience, providing Australians with a fun and engaging alternative that adds excitement to mealtime.
Sustainability and support for farmers are at the heart of our mission. As we grow, our ability to enhance these outcomes expands, ensuring our commitment to the environment and local agriculture remains at the forefront of everything we do. We champion responsible sourcing, empowering consumers to make mindful choices about their food while contributing to a more sustainable food system.
Farmers Pick is more than just fruits and veggies; we recognise the challenges posed by supermarkets' strict 'best before' label restrictions, which lead to nearly 500,000 tonnes of perfectly good packaged food being wasted. These labels indicate quality, not safety—food past its best before date may still be safe to consume if stored properly. Unfortunately, retailers often favour these labels to encourage higher turnover.
In response, Farmers Pick steps in to purchase items from manufacturers that would otherwise be rejected due to these restrictions. We offer these products at affordable prices—up to 60% off RRP—for our subscribers, helping to reduce food waste while providing popular items at great value. We’ve also launched Farmers Pick Pantry, a selection of essential pantry items that can be added to your box and delivered right to your doorstep.
Join us in our mission to make fresh, sustainable food accessible to all while supporting local farmers and reducing food waste!
Ready to get started? Click HERE to sign up!