Are the products delivered fresh or frozen?Updated 15 hours ago

The items in your fridge box apart from the seafood are delivered fresh, not frozen. We want to make sure you’re getting the best quality and flavour, so everything arrives ready to be stored in your fridge or freezer, depending on when you plan to use it.

For optimal freshness, we recommend consuming seafood products within 72 hours after defrosting. However, if you don’t think you’ll be able to eat your seafood before the expiry date on the packaging, it’s best to freeze it as soon as possible. Freezing locks in the freshness at the time you freeze it, so the sooner the better if you're not planning to eat it right away.

As a general guide:

• Seafood: Consume within 72 hours of defrosting, and avoid refreezing once thawed. 
• Other Frozen Items: Best used within 7 days of defrosting.
• Always check the "best before" or expiry date on the packaging and use your judgment based on how the product looks and smells once opened.

We take extra care to ensure your products arrive in top condition, using a complete cold chain process from farm to your door. 

This includes processing in our own facility, transport in a refrigerated van, and careful packaging with insulated boxes and ice gel packs to keep everything cool and fresh.