What is "The Fridge" product line?Updated a day ago
The Farmers Pick Fridge range includes premium meat, poultry, seafood and dairy options. We’re offering responsibly sourced, fresh cuts that complement our existing range of rescued produce.
Since launching 5 years ago, we’ve rescued over 10 million kilos of imperfect produce from going to waste. Along the way, we’ve spoken with all kinds of farmers, including those who raise livestock.
Whilst meat and produce are grown differently, they face the same issue: big corporations control the supply chain, valuing efficiency over quality and good farming practices. The result? We’ll all pay more for lower quality and lose our connection to the hardworking farmers behind our food.
After hearing these frustrations on repeat, we knew it was time to act - hence “The Fridge” was born.